Keeping up with the current trends and popular marketing efforts is part of running a business, that being said it’s important to keep your website up-to-date and fresh. As we’ve stated several times here at WebCraft Studio your website is your digital storefront, your calling card, and your 24/7 salesperson. So, when was the last time you looked at your website from a fresh perspective? If you feel that your website isn’t bringing in the necessary conversions, or it doesn’t represent your brand, it might be a good time to have a chat with a web designer. Here are some top five signs it’s time for a website redesign.
1. Your Website Looks Like It’s From the 2010s (Or Older)
Design trends and concepts change, and what looked sleek and cutting-edge in the 2010s will probably feel outdated now. You wouldn’t want potential clients seeing an old, clunky website and thinking, “Wow this site looks old.” An outdated website can give some users the impression that the site is not really active and they won’t get responses if they make enquiries from the site.
Having a redesign also helps represent your brand much better. If the style of your site is old and outdated it may not be representing your brand and mood the way it should.
Professional web designers focus heavily on minimalism these days, predominantly to assist with load and speed for your site, which we will cover in the next paragraph.
2. Your Site Is Slow
Have you ever clicked on a website and waited for several seconds or even minutes and then just gave up? Same here. Most consumers and website users have a very short attention span when it comes to browsing online. It’s a general rule of thumb that a page on a website should load between 2-3 seconds to keep your users engaged on the site.
Slow sites don’t just annoy your users, they also negatively affect search engines rankings too. Google’s algorithm gives preference to sites that load fast, which means a slow time equals fewer eyes on your business. A professional web designer can work magic on load speeds. This is a big reason why so many designers focus on simple yet affective designs for websites these days, you absolutely need a beautiful website but if you have too many pieces you could end up with a slow website. A professional web designer would also be sure to give your site compressed images, optimized CSS, prevent unnecessary Javascript from loading and plenty more.
3. Your Website Isn’t Mobile-Friendly
The majority of web traffic these days comes from mobile devices. If your website isn’t optimized for mobile, you’ll be losing many potential clients. Most websites are already made responsive for mobile these days, too often things like image sizes, text sizes and placement aren’t taken into account properly.
Mobile users expect your site to be usable on smaller screens. Buttons, links and navigations should be easy to find. Also, consider adding a chatbot to your site so that users don’t have to tap a bunch of buttons before getting what they need.
If your website looks out of place, or if just doesn’t feel right, or if your screen overlaps on mobile. It’s time to consider contacting a web designer to have a look.
4. Your Competitors Have A Better-looking Site
Let us be honest, you’ve looked at your competitors’ websites before. I do it often. If their websites look fresher, work smoother, and offer more engaging content than yours, you might be losing customers without even knowing it.
This shouldn’t be a disheartening thing. Take it from the point of view as inspiration and motivation to do better on your own website. If your competitors have upped their game on their website, it’s time to consider contacting a professions web designer to get ahead.
5. Your Business Has Changed, So You Need a Website Redesign
Businesses expand and evolve. It’s possible you started your business as a one-person operation but now you have a whole team under you. You’re offering new services that aren’t even showcased yet. You’ve got news and events that you want to share, but it’s not even displayed on your website. And maybe you’ve rebranded with new logos new motifs and new themes. These are just some of the indicators that you need a new website.
We’ve said it so many times already, your website is a 24/7 salesperson, so make sure it constantly shows the real you! A professional web designer can help align your site’s content and visuals.
Whether you’ve rebranded or simply grown, your website should reflect it.
